In Part 1 of my in-person sit-down with Omnicom Media Group’s Global CEO Flo Adamski, we discussed the group's and its agencies' recent successes and accolades over the past year, which included retention of the $2.6b Volkswagen Group global account through 2024. The discussion then turned to the economy and what that means for marketers and agencies. In Part 2 (above), we get insight into the purpose and structure of OMG Transact -- the new dedicated retail transformation practice which encompasses consultancy, retail media and data partnership as well as e-commerce innovation services to provide a holistic and complete approach to the future of shopping.
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Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more
