NPR's Halo Effect Expands to Event Marketing

While the events business is exploding, NPR is confident it offers sponsors a unique advantage: The extended value of the NPR halo effect.  "Marketers can now attach to NPR's status as one of America's most trusted brands," says Johanna Weber, Senior Director of Marketing for NPR Sponsorship at National Public Media.  "The goal is to offer marketers creative exposure and deeper access to NPR's loyal following and extend our halo effect via on-site, on-air and digital activations."  As NPR has risen to the top of the Podtrac ratings with an average 16.3 million unique monthly listeners to NPR's 42 podcasts [March 2018, Podtrac], the publisher raised the curtain on an expanded line-up of live events, including live podcasts, music tours and its first entrepreneurial summit.