NPR’s Anya Grundmann on Bringing Listeners Closer

Have you been listening? A soundwave of successful radio and audio content has quietly elevated NPR and other podcast and audio content programmers to a new level of relevance among marketers. “In the past media was more highly packaged and a lot more distanced from the audience,” says Anya Grundmann, NPR’s Vice President for Programming and Audience Development. “We are seeing people coming closer -- wanting to be closer – to information, entertainment and the people who are delivering the stories.” This vision is guiding Anya, who explains that NPR is “actively exploring how can we be both a companion and really useful to our listeners. NPR has an opportunity to embrace story tellers in new ways and to explore the changing, challenging and exciting 21st century world.”