One of the most highly anticipated entrants to the OTT direct-to-consumer streaming world made it official on Wednesday. In a streaming presentation reminiscent of its traditional Upfront style, Discovery, Inc. announced that discovery+ will officially launch in the U.S. on January 4, 2021. Two versions of the service will be available to consumers in the U.S.: an ad-free version at $6.99/month and an “ad lite” version that will include five minutes of ads per hour at $4.99/month. The service will roll out to more than 25 countries over the next year offering a variety of subscription options depending on the circumstances of each market, but all in the range of the U.S. model.
Now Every Week Can Be Shark Week! Discovery, Inc. Launches Global OTT Platform
