Nine Contributing Attributes Defining Media Company Value Among Advertising & Agency Executives

By The Myers Report Archives
Cover image for article: Nine Contributing Attributes Defining Media Company Value Among Advertising & Agency Executives

Contribution of each attribute to the media planning and buying decision-making process.

Source: 2017 Jack Myers TomorrowToday Media Brand Equity Valuation Study.

Jack Myers

Jack Myers

With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …

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