Nielsen SVOD Content Ratings — "The Irishman" Insights

The Irishman released on Netflix on 1127 the eve of the Thanksgiving holiday amp8212 as opposed to a traditional Friday release Even with a duration of over 3 and a half hours the film attracted and retained a healthy number of viewers on its initial release day as well as throughout the extended holiday weekend On its Netflix premiere date the film brought in an average minute audience of nearly 26 million US P2 viewers Across its first 5 days of availability the film had garnered an average minute audience of nearly 132 million viewers with the largest amount of viewing coming on the third day Friday the 29th with 31 million viewers In terms of reach the film had 39 million unique US viewers on its first day and over 171 million unique viewers over its first five daysDue to the long weekend and growing interest in the already highly anticipated film more viewers including younger ones were primed to watch Across the first five days of release the film showed a steady amount of viewers as the average minute audience for each day hovered over at least 2 million viewers Friday 1129 and Saturday 1130 proved to be the most fruitful with each day bringing in an average minute audience of over 31 and 28 million US viewers respectively As the Thanksgiving holiday is typically reserved for family feasts parades and football more people seemingly looked to tune in after the holidayThe length of the film and the amount of viewers who have been watching the movie in parts have also been points of interest On its premiere day 751 thousand US viewers P2 or 18 of its viewers for the day watched the movie in its entirety That39s on par with the premiere days of other major streaming films with shorter run times like Bird Box 18 and exceeded El Camino 11 On Friday 1129 its most popular day the film had its largest amount of viewers that watched the film in its entirety with 930 thousandIn terms of demographics the audience of the film skewed older and more male perhaps because of the subject matter itself On its premiere day 20 of the viewing audience was comprised of men ages 50 to 64 Over the course of the holiday weekend The Irishman39s viewership did tend to get younger but the male aged 50 to 64 demographic still represented the largest share of viewers at the end of it with over 15Below are some key insights that highlight the viewership of the film Please feel free to write about these insights and share with your readers sourcing back and linking to quotNielsenquot if possibleClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Nielsen SVOD Content Ratings — "The Irishman" Insights

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Nielsen SVOD Content Ratings — "The Irishman" Insights

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