NewFront News and Views: Here Comes Walmart’s Vudu Express

For Walmart, one of the nation’s biggest retailers, last Wednesday’s entrance into the Digital Content NewFronts ecosystem was an exercise in throwing down the proverbial gauntlet.  With a pleasant demeanor for all to witness, Walmart nevertheless made clear that being a lead player in the TV programming and advertising arena is on their watch, starting through video-on-demand entry, Vudu.