NewFront News and Views: Digitas

Venue amp160Highline Stages on W 15th St former home of Social Media Week and various NewFront events over the yearsamp160 Hashtags from MeToo to Timeamp8217sUp were posted or flashed all over the space in line with amp8220The Boycottamp8221 the premise of this event amp160Grade 35 JacksPresentationamp160 The theme for 2018 advertisers taking a stand on social issues or controversial content amid a more polarized society amp160amp8220Thereamp8217s an elephant in the room and he has his own hashtagamp8221 noted Digital Global Chief Content Officer Scott Donaton amp160amp8220Do bolder times require bolder brandsamp8221amp160 Grade 4 JacksNews amp160The introduction of ongoing research on Transformistsamp160a demographicdefying population united by proactive changeadvocating mindsets amp160Digitas estimates there are more than 38 million people who fit this new classification representing 24 percent of people age 1854 Grade 4 JacksHost amp160Donaton stayed with the theme in a cohesive challenging matter with contributions from Pulitzer Prizewinning New York Times journalist Jodi Kantor and PepsiCo Senior Advisor Brad Jakemanamp160 Grade 4 JacksStar Time amp160Former General Hospital and Joan of Arcadia star Amber Tamblyn pictured at top right with Pam Wasserstein CEO New York Media and Founding Member Time39s Up one of the first actresses to come forward through TimesUp participated in a panel session amp160Singer Gina Chavez forwarded the conversation with a pair of tunes and great audience rapport amp160Grade 3 JacksCuisineamp160 In plentiful supply for all comers amp160Best eats spring rolls with mustard dip and chicken minitacos amp160Grade 35 Jacks amp160Note Cuisine ratings do not figure in the overall Jacks scoreData Insight amp160Among the Transformist community 86 percent call themselves adventurous eaters 81 percent like taking risks against 60 percent of the entire US population 77 percent like to learn new languages and 67 percent selfidentify their lot as amp8220adrenaline junkiesamp8221 Grade 35 JacksInnovative Opportunity amp160Participation in a new big data initiative Grade 25 JacksOverall Gradeamp160 4 Jacksamp160 A controversial quandary more advertisers face these days received overdue public exposureOur Jacks rating systemamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211 Fair 1 Jack amp8211 Poor 0 Jacks Donamp8217t go thereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NewFront News and Views: Digitas

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Simon Applebaum

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