A new survey of financial executives pulls back the curtain on just how profitable digital revenue is for local media companies. Conducted by Borrell Associates and Media Financial Management Association (MFM), the survey found that the average EBITDA margin was 32.8% and the average gross margin 41.5%. It also found that, while executives expressed high confidence in the calculations, some expenses associated with digital operations were excluded.
New Survey Gauges Profitability of Local Media’s Digital Revenue
