New PATTRN Show Brings Climate Change Front and Center
Climate change is one of the biggest threats humanity faces, yet there is ongoing apathy and misinformation. Greta Thunberg said it best when she addressed the World Economic Forum in Davos in 2019: "We owe it to the young people to give them hope. But I don't want your hope. I want you to feel the fear I feel every day. And then I want you to act as if you were in a crisis."
The Weather Channel is taking action to address this with its new show Pattrn, which is telecast weekdays at 12 p.m. ET on The Weather Channel. It focuses on elevating the conversation about climate, extreme weather, sustainability and green living. Hosts Stephanie Abrams and Jordan Steele help viewers learn about climate's impact on everyday life and how they can protect the health of the planet and make a better future for generations to come.
In this episode of the Storytelling Revolution, we hear from Angela Massie, Senior Vice President Live Storytelling and Stephanie Abrams, Meteorologist, from The Weather Channel. They highlight how the new program is an offshoot of Pattrn, a climate-mission platform that runs across all social platforms and as a streamed TV channel.
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Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
