New Name, Same Trusted Results: a4 is Now Optimum Media
a4 is embarking on a new chapter of growth, and we are thrilled to announce that we have rebranded as Optimum Media. While our name has changed, rest assured that our dedication to delivering top-notch media solutions and outstanding results remains unwavering.
Why Optimum Media?
Optimum is one of the largest broadband communications and video services providers in the United States. So much of who we are and what we do is driven by the power of Optimum. Being a part of the Optimum family sets us apart from our peers. Not only can we deliver accurate multiscreen solutions backed by the power of cable TV, but we gain access to first-party data through our Optimum subscribers and have direct access to our owned news network, News 12, and its original series.
While we think change is a good thing, we know questions are a natural part of the process. As we move into this next chapter, here is what you can still expect from us:
Multiscreen Solutions for Everyone
As Optimum Media, we will still provide cable TV, online, and mobile solutions to local, national, and political clients. Our dedicated teams will continue to strategically plan your advertising strategy and create effective cross-screen campaigns. We will still provide our proprietary solutions, including AdMessenger, which allows any business of any size to advertise across 15,000+ apps and mobile inventory.
Audience Reach
Reaching your specific audience remains our number one goal. Using data-backed solutions, location, programming, and more we can empower your businesses to drive engagement, increase brand visibility, and maximize return on investment.
Trusted Results
Tracking and analyzing campaign performance provides insights into what works and what doesn’t, allowing you to refine strategies and optimize your campaign. With our transparent reporting, all businesses can fine-tune their approach, allocate resources wisely, and ensure that every ad dollar is producing meaningful results.
The rebranding to Optimum Media marks an exciting chapter in our company’s journey. We’re committed to providing the same support for our clients and partners as we always have in the past and continuing to earn and deserve your trust. Through this transformation, Optimum Media reaffirms its dedication to empowering businesses through its ability to harness the power of the Optimum brand and footprint.
By the Optimum Media Marketing Team
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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