It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture. Under the theme “New Directions,” the 16th annual Hispanic Television Summit in New York City last week featured panel discussions and keynote sessions related to this growth, focusing on content authenticity, diversity and cultural representation. The panels largely focused on understanding the importance of authenticity to capture audiences, looking beyond “general entertainment” in an effort to serve a more specific purpose for specific audiences, and increasing the diversity of networks and companies, not just onscreen but on creative teams and on executive boards.
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