New Digital Media Conference Aims to Bring in "Human Perspective"

Brooke Vines (pictured above right) and Touseef Mirza (left) met at a marketing conference in 2015.  To hear it from them, both women knew that something was off -- the conference felt very technical, confusing and not particularly compelling.  "The presenters that year seemed focused mostly on techno-babble and certain key issues in digital were not being addressed such as transparency, silos in the full-service agency, etc.," said Mirza.  In speaking with other attendees, they realized they weren't the only ones with this viewpoint.  Consequently, they started to explore ways to bring a human perspective back into the conversation of digital marketing.