The best laid plans at Netflix to make its entrance onto the NYC Upfront Week scene last May went awry, thanks to threats of disruption by Writers Guild of America strikers. Instead of going live from the Netflix-owned Paris Theater near Central Park, the presentation opted for virtual transmission. With no striking unions to encounter this spring, the megacontent service giant was free and clear to finally make its first pitch at sponsors for its ad-supported version. What a pitch it was May 15, coming from Pier 59 Studios at Chelsea Piers, home of Law & Order and Law & Order Special Victims Unit.
Netflix's Opening Upfront Salvo: We're Going and Growing Content and Ad Ops
