NCM'S Next Stop -- The Noovie Zone: Upfront News and Views

Venue amp160The largest room of AMC39s Lincoln Center multiplex on Broadway within walking distance of Alice Tully Hall amp160After picking up popcorn andor soda in the lobby attendees saw something different walking into the theater amp160NCMamp8217s interactive audience attraction Name That Movie filled the widescreen where picture clues were drawn one at a time and guests had 46 seconds to guess a famous movie title amp160Inventive way to engage the crowd before the presentation amp160Even better nothing was repeated and there were a fair number of stumpers in this game amp160Little did anyone know at this point Name That Movie was not just a oneanddone effort amp160Grade 4 JacksPresentation amp160Thereamp8217s nothing like a sizzling movie preview to kickoff an appeal for cinema advertising amp160NCM couldnamp8217t have selected a better scene than a highoctane car chase easily comparable to the best ever filmed think Bullitt or The French Connection amp160We39re talking the first scene from Baby Driver out this summer shown in its entirety amp160A scene like that can really rivet viewers only in a theater NCM CEO Andy England told the crowd amp160quotWhy would you watch that on a smartphonequot he asked amp160What39s more movies are now a oneofakind digital experiences that on any given weekend draw more live audiences than many TV series do throughout the week he explained amp160England is pictured at top with Maria Menounos host of NCM39s First Look and What39s Noovie features detailed belowIt39s that deep engagement level and the growing diversity of theamp160audience that now has NCM operating as a progressive digital enterprise and that39s how business will evolve from this point forward declared NCM President Cliff Marks pictured below and new Chief Revenue Officer Scott Felensteinamp160 quotWe want to be the connector between brands and movie audiencesquot Felenstein said amp160This new business approach will include new postmovie and outoftheater initiatives Marks promised amp160Grade 35 JacksNews amp160First Look the longrunning assortment of prefeature messages will turn into Noovie this fall exact date to be determined amp160This will be a mix of commercials and entertainmentrelated short subjects starting with What39s Noovie actor profiles and Soundcheck music segments produced by Sony39s Rumble Yard unit a NewFront presenter one week earlier amp160Indigenous Media will produce a set of minidocs on community projects that will run at theaters operating in those areas amp160When What39s Noovie is not playing Name That Movie will run on the screen to be followed later on by Fantasy Movie League where attendees can predict the box office performance of a film for prizes based on the popular mobile app amp160Later this fall a Noovie mobile app will be offered on smartphone with ticketing augmented reality and merchandise commerce opportunities Grade 4 JacksHostamp160 Good turns by England Marks Felenstein Menounos pictured above and Disney Vice President David Seiden amp160Grade 3 JacksStar Time amp160Stars were onscreen only in trailers for Bad Moms39 Christmas Girls Trip Star Wars The Last Jedi and other flicks amp160No Jacks scoreCuisine amp160Outstanding plentiful selection of tasty treats all from Harlemarea restaurants in advance of the annual Harlem Eats festival amp160Best eats everything from salmon poke to truffle macaroni and cheese and sweet potato waffles on a stick amp160Arguably the best food served anywhere during Upfront Week Grade 5 Jacks Note Cuisine ratings are not factored into in the overall Jacks scoreData Insight amp160Sixtytwo percent of Generation Zage respondents to a recent survey said cinema ads were the kind they like best compared to 21 percent for smartphone ads and just three percent for TV adsamp160see image above amp160The average age of people viewing ads through First Look is 32 amp160Grade 3 JacksInnovative Opportunity amp160Branded content inside Noovie both intheater and mobile plus tieins with Fantasy Movie League and commerceaugmented reality campaigns amp160Grade 4 JacksOverall Grade 4 Jacks Eyeopening overview of cinema advertising and related content en route to the next levelSpecial Notes amp160First huge credit goes to NCM for responding to criticism last year about opening its Upfront presentation with a sizzle reel featuring scenes of extreme violence from adventurehorrorsuperheroscience fiction hits amp160The Baby Driver sequence was thrilling and no one was maimed oncamera amp160Second now that 60 percent of all US households possess smart TV sets or TVequipped devices like Chromecast Apple TV and Roku and usage of these setsdevices is growing rapidly how about delivering that Noovie app and related services to this universeOur Jacks rating systemamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211 Fair 1 Jack amp8211Poor 0 Jacks Don39t go thereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NCM'S Next Stop -- The Noovie Zone: Upfront News and Views

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