NCM President Cliff Marks on Getting Back To The Movies

I've always been a huge fan of the Rocky movies, but little did I think I'd be living that story in my own career. When I departed from ESPN in 2002 to start Regal CineMedia, the precursor of National CineMedia (NCM), I thought we could be a contender, but even I didn't imagine that we would build the biggest Cinema media company in the world; nor could I ever foresee that our little engine that could, the company that helped define cinema advertising in America, would get hit with flash knockdown so unexpectedly.