NCC Media To Move into New Era with New Executive Team

One of Pangis39 primary focuses at NCC Media is creating a more seamless blend between the worlds of traditional and digital advertising and when she arrived at NCC last spring she immediately noticed how many file cabinets were lining the wallsamp160 The groundbreaking digital companies she39d led including WPP39s Xaxis and GroupM39s mPLATFORM where she had been Global COO had all been founded in the internet age and weren39t burdened with paperamp160 With a move to a modern new Bryant Park area office in the works the file cabinets had to goThe hunt was on for the oldest file that could be foundamp160 The winneramp160 A letter which the finder happily traded for an iPad from 1989amp160A History of InnovationBy the date of that old letter NCC Media founded as National Cable Communications had already revolutionized the way media companies bought televisionamp160 Back then most spot television was broadcastamp160 Cable systems had access to valuable local television inventory from thenemerging networks like ESPN and Lifetime but for advertisers to buy from thousands of systems individually would have been impossibleamp160 NCC was a gamechanger for advertisers and affiliates and today represents inventory from every major cable satellite and telco service providerAnd yet for many the company so important to its partners and with a track record of industry changing innovation in areas from electronic billing to strategic targeting has flown under the radaramp160 NCC Media owners Comcast Charter and Coxamp160have their own media sales organizations to run and even as NCC became an indispensable tool for the spotbuying community it wasn39t uncommon to encounter a highly connected national television buyer or digital executive who wasn39t familiar with the companyamp160 Pangis calls NCC with billions in annual revenue quotthe biggest media company you39ve never heard ofquotExecutive Team with Roots in Both Traditional and Digital MediaUnder Pangis39 leadership and with the strong support of NCC39s board which includes Comcast39s Marcien Jenckes and Charter39s David Kline NCC 20 as Pangis has called it is extending its capabilities to service a larger share of the advertising ecosystem building upon its data and inventory assets to create a combined TV and digital quotpowerhousequotamp160amp160To that end Pangis has assembled a Csuite team of executives with a mix of experience in both traditional and datadriven media to lead the missionamp160 quotMy goal was to find the smartest people across a breadth of backgrounds to build NCC into a more comprehensive datadriven advertising and media companyquot she saysOne of those executives is NCC39s President Andrew Wardamp160 He joined NCC Media last year from Comcast Spotlight where he39d run the largest advanced and addressable television group in the country and shortly thereafter Pangis elevated him to run the entire sales organizationamp160 It is Ward39s second stint at the company he was one of the founding employees of New England Cable Rep in the late 1980s which eventually became NCCamp160 Ward is recognized as a leader in the advanced TV space and brings deep knowledge of the MVPD ecosystem and strong relationships with major brands and agenciesLike Ward the rest of the executive team Pangis has assembled to lead the 600plusamp160employee company has experience that spans the traditional and digitaladtech worldsamp160 Chief Data Officer Bob Ivins was the first chief data officer at GroupM39s Mindshare and has also held executive roles at comScore Comcast and Nielsenamp160 Chief People Officeramp160Deb Josephsamp160was most recently CPO at IAC Applications and also led HR operations at DoubleClick and eXelateamp160 Chief Privacy Officer and General Counsel Noga Rosenthalamp160is one of the nation39s foremost experts on digital privacy and a longtime board member of the Network Advertising Initiative NAIamp160 Acting Chief Marketing Officer Jim Meyer was CMO at GroupM and Ipsos as well as cofounder and CEO of Mindset Media an adtech pioneeramp160Recently announced Chief Technology Officeramp160Gerrit Niemeijeramp160was CTO of Visible World now part of Comcast39s Freewheel unit where he led development of the world39s first programmatic platform for buying linear TV and picked up two technical Emmy Awards for innovation in the advanced TV spaceamp160amp160Anchoring the leadership team are longtime NCC executives Bob Curcuruto and Ken Little who serve as Chief Financial Officer and Chief Operating Officer respectivelyWhen asked what the changes to the Csuite mean to NCC39s existing staff Josephs said quotChanges will benefit our team our clients and our partnersamp160 Our aim is seamless ongoing communication with transparency at the forefrontquotquotDiversity of thought as has been proven time and time again creates stronger and more successful organizationsquot Pangis addedSunny New FutureAlso helping to keep and attract NCC talent are new diversity initiatives and the new Bryant Park area officeamp160amp160Late last month Pangis convened an quotallhandsquot meeting at the raw new space and a photo from that day posted on NCC39s LinkedIn page reflects employee enthusiasmamp160 The change in address and architecture feels symbolic NCC Media is moving from an iconic and groundbreaking past to a future steeped in collaboration and embrace of the new as they continue to serve advertisers and agencies thatamp160need both traditional and advanced mediaamp160 So long as they don39t need it on actual paper they39ll be in good handsPhoto at top Clockwise from top left Andrew Ward Nicolle Pangis Bob Ivins Gerrit Niemeijer Noga Rosenthal Deb Josephsamp160and Jim MeyerClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NCC Media To Move into New Era with New Executive Team

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Kathy Newberger

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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