NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of Advertising Week New York

First the company announced it has unified aggregated viewership data insights across the Charter Comcast and Cox combined footprint of nearly 40 million households to support the design of rich audiencebased planning and buying for the TV marketplace Complementing traditional agegender planning reporting and measurement capabilities this effort is the first TV ad platform to support a unified suite of solutions scaled across multiple MVPDs and all cable inventory This capability allows marketers to plan buy and optimize their TV investments against desired audience segments such as Luxury Auto Intenders or Homeowners with Household Income above 75000Second building on the partnership it announced with OpenAP during the Cannes Lions International Festival of Creativity advertisers who work with Ampersand39s Client Partnerships team will be able to directly share audience definitions created in OpenAP with Ampersand for expression and use in local advanced advertising This collaboration between Ampersand and OpenAP seeks to further promote consistent standardsbased approaches to data translations necessary for local and national investment groups with the goal of making it easier for advertisers to use advanced capabilities across all TV inventoryAs an outgrowth of the above collaboration with OpenAP and working in partnership with programmers and national agency investment teams Ampersand is launching a National TV Extension NTVX platform to complement network TV buys by driving incremental reach and frequency against ununderexposed brand audiences aggregated across Ampersand39s 85 million represented cable household footprint Ampersand39s ability to extend brand reach is supported by the same aggregated viewership data insights and reporting used by nationalnetwork TV sales teams and as such provides a consistent and unified solution to brands across the TV marketplaceLastly Ampersand announced that moving forward it will serve as part of the central hub for networkenabled addressable on behalf of Charter Comcast and Cox Working in partnership with Canoe Ampersand will provide TV programmers with a onestop solution for enabling addressable capabilities on their national linear and VOD TV inventory Ampersand will also offer programmers with several options for representing the sale of their addressable inventory complementing linearVODdigital addressable solutions currently available across Ampersand39s MVPD footprintinventory This effort represents the first major milestone in support of the quotOn Addressabilityquot initiative announced earlier this summer which is focused on enabling and unifying addressable solutions across all TV inventory sourcesquotThirty years ago NCC showed the TV world the power of working together unifying the fragmented cable TV ad market within a single open platform for the benefit of advertisers agencies and MVPDsquot said Nicolle Pangis CEO of Ampersand quotThe Ampersand name and the new audience products represent both a nod to our past and our vision for a successful TV future in which the industry rallies around a shared approach for connecting brands to audiences across the entirety of the viewing experiencequotToday39s news builds on the company39s momentum over the past year in bringing increased performance and collaboration to the world of TV advertisingAbout Ampersand Ampersand is a datadriven TV advertising sales and technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments With a commitment to constant innovation and growth Ampersand reaches 85 million households leveraging unique data insights to connect brands with audiences to drive desired outcomes Ampersand is owned by three of the largest cable operators in the US Comcast Corporation Charter Communications Inc and Cox Communications For more information please visit Ampersand at wwwampersandtv Click the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of Advertising Week New York

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NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of Advertising Week New York

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