NBCUniversal today unveiled the programming lineup for One22, the leading media and technology company's second annual local-to-global developer conference. Live on March 22 from the iconic Studio 8H, NBCUniversal will provide the roadmap for marketers, agencies and key industry stakeholders to break free of legacy, and build a converged, data-driven future for media and technology -- one centered on trust and transparency, accuracy and speed, innovation and interoperability.
"From data and technology, to driving meaningful scale on digital, to activating within iconic content, marketers are navigating a complex premium video landscape," said Josh Feldman, Global Chief Marketing Officer, NBCUniversal Advertising & Partnerships. "On March 22, we're kicking off our symphony of events designed to spotlight each of these areas and demonstrate to advertisers in every industry that the future is now. One22 is where media and technology converge, and we're inviting all corners of the industry to take the leap with us."
Linda Yaccarino, Chairman, Global Advertising Partnerships, NBCUniversal, will kick off One22 with opening remarks. Following Yaccarino's welcome, One22 will unveil One Platform's latest innovations and capabilities, partnerships, and development opportunities for the industry to activate against across the following key areas:
• Data & Identity: NBCUniversal's Chief Data Officer, John Lee, will outline the importance of data and identity at NBCUniversal -- and the entire media and advertising industry -- with a focus on NBCUnified, the company's first-party data platform, including highlighting key partnerships.
• Activation & Automation: Ryan McConville, Executive Vice President, Advertising Platforms & Operations, will highlight how One Platform will activate first-party data through interoperability, and is driving industry collaboration to achieve more automated cross-platform media planning and activation.
• Experience & Innovation: Josh Feldman, Global Chief Marketing Officer for NBCUniversal Advertising & Partnerships, will unveil how the leading media and technology company is blending content, creativity and talent with data, insights and measurement to build the advertising experience of the future for marketers and consumers alike.
• Measurement: Kelly Abcarian, Executive Vice President, Measurement & Impact, will outline NBCU's vision for multi-currency measurement and provide a roadmap for moving from content measurement to ad measurement, from averages to second-by-second insights, from exposure to impact, and more.
Krishan Bhatia, President & Chief Business Officer for NBCUniversal Advertising & Partnerships, will conclude the day.
"As streaming creates a massive consumer shift and new opportunities for all marketers, media and technology need to converge faster than ever. The question every leader needs to ask now is: What's our way forward? What role am I going to play in building this future, and what partnerships will help me get there faster?" said Bhatia. "We're excited to engage with our partners, and the industry at large, on our vision for what comes next -- and how they can help make it a reality faster."
Following One22, the momentum continues through April and May, as NBCUniversal doubles down on its partnership commitment. For the first time, in April, the leading media and technology company will host intimate Content & Cocktail Previews in New York and Los Angeles, followed by its return to the NewFronts stage on May 2. The symphony will culminate at Radio City on May 16 during the Upfront, where NBCUniversal and its partners will celebrate the culture-defining content that shapes the world.
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