NBCUniversal Serves Up an Up-tempo Upfront Opener

The Big Message Every channel or service under NBCUniversal39s massive umbrella is a productive cog for one of the largest adsupported providers of televised content The result advertisers get a variety of pathways to reach different demographic groups through a single source quotWe run manage and promote these services as one platformquot said NBCU Chief Executive Officer Jeff ShellHosts Actors and personalities from various NBCUniversal services introduced sections of the twohour event with three senior executives participating Shell NBCUniversal Chairman Entertainment Content Television and Streaming Susan Rovner and NBCUniversal Chairman Global Advertising and Partnerships Linda Yaccarino pictured aboveWhat Worked Devoting the majority of presentation time to content segments arranged by genre unscripted scripted comedy drama series news etc with many stars and personalities appearing throughout Every effort was made to have numerous networks represented in each genre segment For example the scripted drama segment contained trailers from upcoming NBC Peacock and Telemundo series Nice touches included having six stars from Dick Wolf39s Law ampamp Order and Chicago franchises center stage during this portion photo below and allocating a few minutes to the finale of awardwinning drama This Is UsWhat Also Worked A bookended pair of musical numbers on a set that called to mind the quotStairway to Paradisequot sequence from An American in Paris Kelly Clarkson led off the event with her hit quotQueen of the Nightquot while Miley Cyrus pictured at top closed the show by belting out her signature hit quotWrecking Ballquot followed by a cover rendition of the Madonna classic quotLike a PrayerquotWhat Didn39t Work A very long overproduced songanddance salute to the return of Bravocon this fall to New York City Of all the NBCUniversal platforms or personalities to build a lavish production number around why pick Bravocon We39ll give the last word to NBC Sports host and new lead Sunday Night Football playbyplay announcer Mike Tirico who came on stage immediately after alongside SNF analyst Cris Collinsworth and new Football Night in America host Maria Taylor and asked quotHow do you follow BravoconquotBonus Points Having talent from Spanishlanguage unit Telemundo on stage to introduce a number of segments including La Reina Del SurQueen of the South star Kate Del Castillo to that iconic voice of soccer Andres CantorData Points NBC is the toprated broadcast network among adults 1849 Bravo and USA Network are toprated cable networks in several audience demographics providing a quotonetwo punchquot according to Shell At NBC News Group 50 percent of the staff is female and 50 percent are people of colorNews NBC will debut only one new primetime series when the 202223 season begins in September that series being the reboot of Quantum Leap Monday nights after The Voice Capital One College Bowl with host Peyton Manning will launch its second season this September leading off NBC39s Friday night lineup When College Bowl ends its season new sitcom Lopez Vs Lopez teaming George Lopez with reallife daughter Mayan will become the opening Friday night attraction On the madeforTV movie track Dolly Parton will star in a new Mountain Magic Christmas film this December In Peacock developments Emmywinning actress Edie Falco will play Pete Davidson39s mother on Bupkis the new offbeat dramedy announced earlier this month and the upcoming series adaptation of Pitch Perfect has a new title Bumper in Berlin Davidson and Falco are pictured aboveParting Words quotNBC has four options for viewers me Kelly Clarkson Dick Wolf and anybody from Chicago amp8230 Peacock has the reboot BelAir Did we nail the timing on that onequot The Tonight Show host Jimmy FallonquotA great story needs a great audience amp8230 Our audience is not just viewers They39re fans We39re at the center of cultural conversationsquot Susan Rovner Chairman Entertainment Content NBCU Television and StreamingquotThis show is truly made up of blood sweat and beersquot Nikki Bella cohost of new USA Network series BarmageddonquotFinally I get to play an overwhelmed mother of two in a corrupt world Staten Islandquot Bupkis costar Edie FalcoquotYou can reach more multicultural audiences via NBCU than with any other media companyquot Linda Yaccarino NBCU Chairman Global Advertising and PartnershipsClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NBCUniversal Serves Up an Up-tempo Upfront Opener

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