Long on memorable celebrity appearances and show-stopping musical performances, short on executive patter and pitches. That's the kind of ceremony NBCUniversal regularly displayed in its traditional role as opening act of the annual mid-May Upfront event week in New York City, the kind hampered in recent years by coronavirus pandemic circumstances or TV industry strikes. That kind of ceremony came back May 13 before a near-capacity audience at Radio City Music Hall.
NBCUniversal Kickstarts Upfront Week 2024 with Personalities, Performances…and Peacock
