My UPtv Movies App Helps Deliver Holiday Cheer

It39s all part of the network39s mission to bring viewers content they love and deepen audience engagement explained UPtv39s Senior Vice President of Marketing Wendy McCoyquotFans are able to explore the app and interact with our content on their own schedulequot McCoy said quotIt39s another way to get information to our viewers in a way they can controlquotOn the My UPtv Movies app users can browse the network39s extensive library of uplifting movies including holiday fare and watch previews They can also customize viewing preferences including searching channel listings adding airtimes to their calendars and even opting in for notifications and reminders Heading into the holidays the app is promoting all the movies within UPtv39s Merry Movie Christmasamp160slate this November and December which includes Mistletoe Magic A Ring for Christmas A Very Country Christmas Homecoming Christmas on the Range and Dashing Home for ChristmasTo raise awareness for the mobile app UPtv is running promos onair during movies and other programming as well as in lowerthird graphics and highlighting in social media It is running ads and crosschannel promotion with affiliates encouraging viewers to download and explore the app UPtv also plans to feature the app in its weekly email newslettersquotWe have a ton of Christmas movies and now viewers will have information on all the movies they want to see on UPtv literally at their fingertipsquot McCoy said quotWe39re going to promote it everywherequotFor now the app doesn39t offer fulllength movies or shows but McCoy said the next phase could include longerform content and potentially behindthescenes and bonus fare exclusive to the app Eventually there could also be advertising opportunities for brand partners she addedThe app is currently decked out for the Christmas season Along with movie information it39s promoting UPtv39s annual GilMORE the Merrieramp160 programming stunt when the network airs its full library of all 153 Gilmore Girls episodes Newamp160to this year39s marathon are the cable premieres of all four Gilmore Girls A Year in the Life moviesquotThat39s our Shark Week and it does amazingly wellquot McCoy said referencing the Discovery Channel39s iconic and highly rated annual sharkthemedamp160programming quotWhile you39re running around cooking and preparing for the holidays the Gilmore Girls keep you companyquotThe holiday season is typically a boon to UPtv39s audience Last year holiday fare helped attract 177 million viewers to the network and Q4 2019 primetime ratings were up double digits among women 1849 women 2554 and total households compared to Q4 2018 levels In 2020 as families reevaluate their plans based on the ongoing COVID19 pandemic and stick close to home McCoy said she expects holiday programming will be even more popularquotThis year people are craving Christmas because it is going to be such a welcome relief and a reason to come together in a place that is more upliftingquot she said quotYou39ll feel the spirit of the season love and unity when you get herequotOnce fans pack away their ornaments and stockings the movie app will shift to promote UPtv39s 2021 premiere movies The network plans to debut a new movie every week including a slate of premieres right out of the gate starting on January 3 plus stunts around Valentine39s Day and Easter The app will spotlight these new movies and library content Now that viewers are flocking to UPtv39s movies McCoy said the network wants to build on the momentumquotWe have established ourselves as a movie destination yearround and the app will make it so our movieloving viewers never miss a moviequot McCoy saidClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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My UPtv Movies App Helps Deliver Holiday Cheer

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Alli Romano

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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My UPtv Movies App Helps Deliver Holiday Cheer

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