Once a year, the industry gathers at Cannes Lions to behold what matters, debate urgent issues, and drive change through sheer brilliance. That is always the ambition. In 2024, creativity alone was not enough. With elections in nearly 50 countries, representing half of the world’s population, and ongoing conflicts in Ukraine and the Middle East, Cannes Lions provided an opportunity to use the platform to inspire fundamental change through the power of storytelling and something beyond human creativity – audacity and perseverance. This was underscored by LionHeart Award winner Maria Ressa, who emphasized the importance of facts, truth, and trust, highlighting her efforts to safeguard freedom of expression.
Musk, Magic, and Machines: How Cannes Lions 2024 Cajoled Us in a Consequential Year
