Mower Takes Top International Honor with Grand Prix Win from The Drum Awards for B2B Marketing

Both awardwinning campaigns by Mower reflected the crucial ability to pivot and adapt amid the pandemic and leverage a range of specialties including integrated marketing recruitment marketing digital marketing social media media planning outofhome advertising and omnichannel content programming This is the second year running that the Caring Geneamp174 campaign has been honored at The Drum Awards reflecting a marketing program that continues to evolve and resonateThe Drum Awards is a global awards program that recognizes best practice the best companies and the best people from across the marketing and communications industry This year39s B2B contest was judged by some of the marketing industry39s most impressive leaders including senior executives from the likes of Apple Adobe Dell Technologies EY Financial Times HubSpot IBM Samsung Electronics and TikTokquotThe work presented at this year39s The Drum awards was remarkable and showed really big thinkingamp8212despite the pandemicamp8212from some of the brightest marketing minds around the worldquot said Doug Kamp chief creative officer at Mower quotTaking the top global honor reflects the bravery resiliency and creativity our team brought to help clients and our own agency navigate the pandemic The Mower team and our client partners truly outdid themselves and these awards are a testament to the work and passion that went into both campaignsquotDetails on Mower39s awardwinning work followsIroquois Healthcare AssociationCaring Geneamp174 Caring is Your CallingAwarded Grand Prix and Best Response to ChangeHighly Commended Best OmniChannel CampaignThe multimedia Caring Geneamp174 campaign launched in summer 2019 to attract new candidates to job and training opportunities in New York39s longterm care industry With New York state facing a critical shortage of longterm care workers Iroquois Healthcare Association turned to Mower39s healthcare marketing experts to attract candidates to thousands of entrylevel jobs It was already netting measurable results when the arrival of COVID19 in 2020 brought new urgency to the effort Mower quickly pivoted to a second phase Caring Is Your Calling as the state faced an urgent need for healthcare heroes Drawing inspiration from World War I and World War II recruitment posters the campaign39s bold messages conveyed the unprecedented nature of the crisis and spurred heroesinthemaking into quick action sparking a steady flow of new recruits to search for jobs via the websiteMowerBring Your Work to KidsAwarded Best B2B Agency PromotionHighly Commended Best Internal Company EventWhen COVID19 lockdowns shuttered offices and school buildings across the US Mower aimed to help its employees navigate the challenges of working while parenting from home Bring Your Work to Kids was an interactive monthlong virtual campaign that included familyfriendly crafting challenges and activities and culminated in an allagency party for families including original music storytelling and a nature safari Instagram engagement topped 6 as employees leaned into a new way of connecting with colleaguesPhoto courtesy of MowerClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Mower Takes Top International Honor with Grand Prix Win from The Drum Awards for B2B Marketing

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Mower Takes Top International Honor with Grand Prix Win from The Drum Awards for B2B Marketing

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