Mower EV Marketing Strategy Powers Past Consumer Hesitations

As climate change becomes increasingly real and fuel prices rise, owning electric vehicles (EVs) becomes a more attractive option. But some consumers are not convinced they should buy one, pointing to issues like the availability of charging stations and possible problems getting replacement parts due to supply-chain issues. Those are perceptions that the agency Mower has sought to change with a marketing campaign that educates consumers about all of the advantages of driving an EV -- and it has garnered stellar results.