As a Millennial marketer, it's a weird feeling to listen to panels and read articles from current CMOs, CEOs and Marketing Directors explaining how to reach the "elusive Millennial." Hello! We are right here in the audience; just ask us. Millennials, born between 1980 and 1995, have experienced the launch and rebranding of social media sites, search engines and online shopping sites. We are aware that our data is being collected and now influencing advertising creative and what ads are personally delivered to us. In my opinion, this very recognition and insight makes Millennials the very opposite of elusive.
Moving On From Millennials: Why We Must Hear Generation Z
