If you want to understand new developments in market mix modelling, study motorcycle history. One of the essential marketing case studies is the Honda Cub and its landmark ad campaign “You meet the nicest people on a Honda”. The key point is making an existing product so easy to use that it becomes open to a much larger audience than ever before.
Motorcycles and Market Mix Modelling. MMMM good.
![Motorcycles and Market Mix Modelling. MMMM good.](/media/articles/You_meet_the_nicest_people_on_a_Honda.jpg.550x380_q85_box-0%2C80%2C254%2C256_crop.jpg.webp)