Download Today: Mobile & Apps* Share of Total U.S. Spend Expected to Double 2016-2020

The top three categories for Total U.S. ad spend are television, print-originated content and mobile.  They accounted for 73.9% of total U.S. ad spending in 2016.  TV and print totals include both legacy/linear and digital spend, while mobile spend is 100% digital.  Jack Myers TomorrowToday forecasts that mobile & apps' (excluding mobile search) share of total U.S. ad spend will surpass print-originated content's share of U.S. ad spend in 2018.  Mobile & apps' rapid growth is expected to bring the top three category total spend to 74.9% of total U.S. ad spend by 2020.  TV includes cable/satellite network, local and national spot broadcast, local/regional cable, broadcast syndication and interactive/VOD/addressable TV.  Print-originated content includes all legacy and digital content published by U.S. local and national newspapers and consumer magazines.