Mobile & apps ad spend (excluding mobile search) is expected to be the driving force behind the growth of total U.S. digital investment between 2017 and 2020. Jack Myers TomorrowToday forecasts that mobile & apps share of total U.S. digital ad spend will reach nearly 50% by 2020. That level of investment projects to a 23.1% share of total U.S. ad spend.
Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950. If you have trouble downloading our report, please email .