Video: Mindshare's CES -- The Must See (Tuesday)
CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in the industry this year. In Part 1 of our series Mindshare's CES -- The Must See find out what Adam Gerhart (CEO U.S., Mindshare North America), Cindy Gustafson (Chief Strategy Officer, Mindshare North America) and Jeff Malmad (Managing Director, Head of Life+, Mindshare North America) are most excited to see at CES 2018.
Also at CES, Mindshare North America is imagining media's future, with presentations lead by Joe Maceda (Invention Studio Lead, Mindshare North America). As the reach of broadcast programming wanes, consumer attention stretches across an increasing number of devices, screens and experiences. As more of our entertainment options become extensions, sequels or spinoffs of existing franchises, will consumers embrace non-linear, mosaic storytelling across multiple media touchpoints? Listen to how brands can join the fun as consumers begin following story franchises rather than formats.
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