Frightgeist uses Google search data to figure out which Halloween costumes are trending across the U.S. You can look at which costumes are most popular overall on a national level, or check the live map to see which ones are trending on a city-by-city basis.
Some of this year’s most popular searches include Harley Quinn, Star Wars and superheroes -- so if that’s what you were planning, don’t be surprised to see a few copycats this weekend. On the other hand, if you’ve been struggling to figure out a costume, now you’ve got a whole set of ideas right in front of you.
For brands and marketers, Frightgeist is a great example of how to leverage customer data and insights to create something of value for your audience. It’s not enough to just have lots of data -- it’s about using that intel in creative ways.
The other takeaway is about cutting through the clutter of sameness in a crowded cultural event like Halloween -- placing the importance on not just being timely, but different. Another good example of bringing value and being different is the Halloween list released by