The old saying "out of the frying pan, into the fire" pretty much sums up current challenges for the media industry, from the standpoints of three chief financial officers in the hot seat. Yes, the pandemic appears to be past the peak level and businesses have learned how to adjust (more or less), but now we have inflation with the higher costs that has triggered and the threat of a real recession. And on top of that, cybersecurity is extremely urgent. That's the view of CFOs who took part in the opening keynote during the Media Financial Management Association's annual conference taking place in Tampa this week -- and in person! The trio included Lucy Rutishauser of TV giant Sinclair Broadcast Group; Marie Tedesco of radio and esports-centric Beasley Media Group, and Ginny Hernandez of Trilith Studios, one of the largest TV and film production facilities in America.
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