MFM's 2024 Annual Conference was filled with finance pros eager to learn the latest on AI, streaming trends, valuations, and other topics critical to their roles. But the conference also featured several sessions on other issues for which their skills and decisions come into play -- such as the buy and sell sides of media, and Sonia David, Vice President of B2B Marketing Programs for the Association of National Advertisers (ANA) joined a panel of her peers for a session titled "Understanding the New Economics of Media Buying and Selling." In this post-session interview, David sat down with Jack Myers, Founder of MediaVillage, who also moderated the panel, to discuss the increasingly important role finance teams play in the advertising ecosystem.
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