The 2024 MFM Annual Conference touched on every area of media, and streaming is becoming a more influential category. It's now the preferred method for TV viewing by U.S. consumers. As a result, understanding the subscription economy and its impact on media is crucial.
Measuring the subscription economy is exactly what Antenna does. The company's Media & Entertainment Lead, Brendan Brady, shared key insights on the trends in streaming, including subscription changes, churn, bundling, and more, during his presentation at the conference.
Beth Osborne, Director of Marketing and Content at Marketron, caught up with Brady immediately following his Monday afternoon session to break down how streaming subscriptions are evolving media consumption and how providers are shifting from growth at all costs to a greater focus on profitability.
Brady noted, "Services are taking different strategies to grow profits, and consumers are managing their portfolio subscriptions with more rigor, as evidenced by record-high subscriptions and cancellations."
Tune in to hear more from Brady on this hot topic.
This article was written by Beth Osborne who leads content strategy and execution at Marketron. She’s been a professional writer for over 20 years, helping tech and software companies tell inspiring stories.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.