In 2020 of all years, doesn't Santa deserve something just a tad stronger than milk? Stuffing himself down all those chimneys, schlepping tons of toys, and his reward is … milk? Instead, let's offer the intrepid fellow something with a bit of a kick to ensure he stays jolly. What might that be? Eric "Digger" Manes, the star of Discovery's long-running Moonshiners, has the answer. "Santa Claus likes Dark Chocolate Appalachian Sippin' Cream that Sugarlands puts out, mixed with Mark & Digger's Rum," he declares, slipping in an ad for his distillery. "It makes a nice little moonslide."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.