Media Rating Council (MRC) Accreditation Granted to Nielsen's National and Enhanced Local TV Ratings Services

This accreditation also includes household and personslevel estimates where Nielsen39s Viewer Assignment VA methodology is deployed which is in 19 Set Meter PPM markets as well as in its national ratings service thus signaling the MRC39s formal acceptance of Nielsen39s execution of the VA methodologyNielsen is the only company to be accredited for both local and national TV ratings services and the inclusion of PPM for TV measurement brings increased size and stability to its panel Now more than ever it is important for media owners and marketers with both national and local footprints to have the confidence in their databased decisions to efficiently capitalize on audiences reach their best consumer and drive return on investmentquotWe congratulate Nielsen on achieving this important milestone in the transformation of its TV measurementquot said George W Ivie Executive Director and CEO of the MRC quotEven more importantly we look forward to working with Nielsen in its ongoing work to continuously improve the quality of these and other services in its measurement product portfolio and to provide the transparency into these services that is required by the industry to have the confidence it needs in how well its advertising and programming investments are measuredquotquotWe are excited about the future of our measurement services for our clients and the industry as a wholequot said Amilcar Perez Executive Vice President National Media Clients Nielsen quotThe MRC accreditation process is extensive encompassing all significant aspects of a measurement service39s design and execution This assignation reaffirms Nielsen39s commitment to providing clients with trusted metrics via our bestinclass data science technology and methodology that serve as the backbone of our measurement standards and solutions At the same time participation in the MRC process demonstrates Nielsen39s fidelity to transparency and recognition of the importance of independent thirdparty validationquotIn October Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology big data and peoplepowered panels into its Local TV measurement servicequotThe MRC39s accreditation of Local People Meter LPM Portable People Meter PPM and Set Meter PPM measurement services reflects Nielsen39s commitment to transparency and providing the best audience measurement to local marketsquot affirmed Catherine Herkovic EVPManaging Director Nielsen Local TV quotIt represents another major milestone in the transformation of our local television servicesquotThe Media Rating Council MRC establishes industry standards for valid reliable and effective media audience measurement research MRC accreditation signals to the marketplace that a productservice meets the MRC minimum standards for the production and delivery of audience ratings The following 19 Set Meter PPM markets were granted continued accreditation Austin Cincinnati Columbus Greensboro Hartford Indianapolis Jacksonville Kansas City Las Vegas Memphis Milwaukee Nashville Norfolk Providence RaleighDurham Salt Lake City San Antonio San Diego and West Palm BeachABOUT MEDIA RATING COUNCIL MRCThe MRC is a nonprofit industry association established in 1963 composed of leading television radio print and Internet companies as well as advertisers advertising agencies and trade associations whose goal is to ensure measurement services that are valid reliable and effective Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces and submit to MRCdesigned audits to authenticate and illuminate their procedures In addition the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace Currently more than 100 research products are audited by the MRCABOUT NIELSENNielsen Holdings plc NYSE NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide Nielsen is divided into two business units Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what39s happening now what39s happening next and how to best act on this knowledgeAn SampampP 500 company Nielsen has operations in over 100 countries covering more than 90 of the world39s population For more information visit wwwnielsencomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Media Rating Council (MRC) Accreditation Granted to Nielsen's National and Enhanced Local TV Ratings Services

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Media Rating Council (MRC) Accreditation Granted to Nielsen's National and Enhanced Local TV Ratings Services

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