At Apple's Worldwide Developer Conference (WWDC) the Privacy-centric tech company announced a new round of changes that will further impact the ad-tech/audience targeting faction of the ad industry. New tools will give consumers the ability to see and opt-out of apps that are tracking their data. Determining email-open rates and retargeting by that information will be much harder as iOS15 rolls out as Apple will be blocking email trackers. It will also be blocking IP address tracking in Safari.
Media Minute with Jeff Minsky: All the Media News You Need to Know!
