Media Metaverse with Minsky: Vevo Resets Its Strategy After Huge Increase in Connected TV Results (Video)
The music video network Vevo is finding tremendous success back on the medium where music videos first began, the television set. Of course, today's sets are nothing like the TVs that were around 40 years ago when, Prince, Pat Benatar, Stevie Nicks and many others kicked off the MTV generation. (Yes children, MTV played music videos.)
Now, with the majority of TV sets connected either natively or through a streaming product like Roku, Amazon Fire TV or Apple TV, music videos are not only poised for a triumphant return to the big screen, but advertisers appear to be "partying like it's 1999 to sponsor and advertise around that content.
We recently had a great conversation with Rob Christensen, Vice President Advanced TV Sales & Distribution, who is driving Vevo's connected TV efforts to get a glimpse of what the next year will bring for Vevo and what to look forward to as Vevo continues to evolve in the Media Metaverse.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova…
