The future of not-for-profits was unclear when the COVID-19 pandemic sent the entire marketing workforce home in March. Lay-offs, furloughs and cost cuts painted an uncertain outcome for 2020. Then something amazing happened. Determined to serve the women who were disproportionately impacted by the events of 2020, She Runs It increased its programming, offered it for free, and invited people beyond the immediate community to participate in an effort to keep them strong, current and connected. She Runs It also started an earnest conversation with another women's organization, mBolden, to explore the benefits of coming together.
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