Marketing to Baby Boomers: Ignore Lessons from the Pandemic at Your Own Peril

As the pandemic starts to give way to a boom of prosperity, don't forget about the Baby Boomers. Marketing's most valuable consumers are out to prove that nothing can keep them down forever -- and they're going to be doing it with their wallets out. The many optimists among us are looking forward to the renewal of our confidence in the future and the advent of an era of exuberance.