Marketing Flywheel of Success (Video)

The food and beverage industry has been undergoing a major transformation - with the emergence of high growth emerging brands, convenient quick serve and healthy restaurants, and organic and more nutritious snacks and beverages. Monica McGurk has been at the epicenter of the industry. She is the CEO of Tropicana and Mainstream Brands at Tropicana Brands Group, and prior to that she served as Chief Global Growth Officer at Kellogg Company and previously served as a senior C-suite growth leader at Tyson Foods and Coca Cola. In this next episode of the Storytelling Revolution, Monica shares how she has successfully unlocked scalable global growth through authentic leadership and bold innovation. Importantly, she highlights the importance of understanding the underlying corporate algorithm that drives growth by creating cross-functional fluency across Sales, Marketing, R&D, Innovation and Strategy. In particular, she emphasizes the need for financial fluency among growth and marketing leaders.