Marketing Architects Expand Relationship with Nielsen, Announces Data-Driven Comprehensive Agreement

quotWe have a 22year history of helping companies reach major milestones and television has been a key marketing channel for our clientsquot said Chuck Hengel CEO Marketing Architects quotWe invest our own capital into each TV campaign so we are excited to see how Nielsen39s enhanced Local TV ratings will impact our upfront decisionmaking when it comes to client campaigns We39re also looking forward to using advanced national planning tools such as Nielsen Media Impact to accelerate monetization opportunities for our valued clients within the changing and competitive landscapequotIn October Nielsen announced it had completed a major transformation of its Local TV business combining advanced meter technology big data and enhanced peoplepowered panels into its Local TV measurement service This announcement of new currency measurement marked the capstone of a comprehensive overhaul across all 208 local media marketsIn August Nielsen launched continuous diary measurement CDM CDM positions radio on a level playing field with other media such as digital and TV and it allows clients to maintain a competitive edge with the ability to react more quickly to marketplace changesNMI includes insights into historical media behavior and predictive analytics from its planning module to understand the future impact of media and a target analyzer to understand and further define target audiences Along with crossmedia planning NMI offers reach and timespent metrics as well as the ability to analyze any desired time frame such as a week or monthquotWe are delighted to expand our relationship with Marketing Architectsquot said David Hohman Managing Director Nielsen Media Demand Side at Nielsen quotWe are pleased to offer the full suite of our sophisticated measurement and planning capabilities and we look forward to supporting Marketing Architects as they continue to move their performance brands forward and accelerate upward growth for their clientsquotABOUT NIELSENNielsen Holdings plc NYSE NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide Nielsen is divided into two business units Nielsen Global Media the arbiter of truth for media markets provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and growOur approach marries proprietary Nielsen data with other data sources to help clients around the world understand what39s happening now what39s happening next and how to best act on this knowledgeAn SampampP 500 company Nielsen has operations in over 100 countries covering more than 90 of the world39s population For more information visit wwwnielsencomABOUT MARKETING ARCHITECTSMarketing Architects based in Minneapolis has a 22year history of helping companies reach major milestones through advertising By investing their own capital into each TV campaign Marketing Architects challenges the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients For more information about Marketing Architects visit wwwmarketingarchitectscom or follow us on Facebook Twitter and LinkedInClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Marketing Architects Expand Relationship with Nielsen, Announces Data-Driven Comprehensive Agreement

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Marketing Architects Expand Relationship with Nielsen, Announces Data-Driven Comprehensive Agreement

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