The Wall Street Journal recently published a story that caused some alarm: P&G to Scale Back Targeted Facebook Ads. A more representative title would have been: P&G to Scale Back Highly Targeted Ads In Order To Increase Broader Reach Buys on Facebook.

Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.