From brand growth and advertising strategies to the rise in co-viewing and discovering which streamer is king, YouTube took center stage for a third of our Top 10 stories of March 2024. Our top story this month was “Two Seconds of Ad Exposure Insufficient for Brand Growth” from Bill Harvey’s In Terms of ROI, which points out the flaws in skippable digital ads not impacting consumers the way they hope. The most-watched video this month was Jack Myers’ Legends & Leadership interview with Rita Ferro, President, Disney Advertising, who reflects on her career and the importance of DEIB initiatives discovering the next generation of leaders. Simon Applebaum also reports on NBCUniversal’s presentation as Upfronts season kicked off.
March 2024 Readership + Top 10 Stories
