While forecasting has always been a mixture of art and science, predicting global ad spend following the pandemic has been particularly tricky. Has behavior reverted back to the old pre-pandemic normal or are we evolving into a new normal? How does traditional media compare with digital spend? Which countries are poised for growth?
MAGNA Global Ad Forecast Recommends Continued Innovation and Spending Going Forward
![MAGNA Global Ad Forecast Recommends Continued Innovation and Spending Going Forward](/media/articles/iStock-142281650999.jpg.550x380_q85_box-0%2C19%2C640%2C463_crop.jpg.webp)