MAGNA and Ketch Study Reveals Just How Critical Data Privacy Is to Consumers

Data privacy looms large in the minds of consumers, as it relates to advertising and marketing. In fact, 74% claim to "highly value" their data privacy and will reward brands that responsibly manage their information. That's the headline statistic being shared in "The Person Behind the Data," a recent study from IPG's MAGNA Media Trials and data governance platform, Ketch.