MadTech is Redefining how Data Moves Across the Ecosystem Making Platform-to-Platform Connectivity More Seamless than Ever

MadConnect improves audience activation, measurement, and reporting by reducing the complexity of platform integrations. With pre-built connectors, teams can quickly activate data without requiring additional engineering resources.

We’re excited to highlight how MadTech is reshaping data activation with MadConnect. As the industry’s demand for efficient, scalable audience activation accelerates, MadConnect continues to evolve -- expanding its integrations with premier platforms such as The Trade Desk, Meta, TikTok, Snap, Pinterest, LinkedIn, Yahoo DSP, and Google’s DV360. By eliminating operational friction and streamlining platform-to-platform connectivity, MadConnect empowers businesses to activate data seamlessly, unlocking new efficiencies and driving performance at scale.

For those looking to simplify audience activation workflows, MadConnect offers a more efficient approach.

This week, we announced how MadConnect simplifies audience activation, measurement, and reporting by eliminating the operational burden of platform integrations. With pre-built connectors, teams can activate data without engineering lift within minutes of signup.

If you’ve been thinking about streamlining your audience activation workflows, now is the perfect time to start.

Posted at MediaVillage through the Thought Leadership self-publishing platform.

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Bob Walczak

Bob Walczak is the founder and CEO of MadTech, a technology and consulting practice focused on helping brands, publishers and agencies craft and implement effective advertising tech stacks and first-party data strategies. Bob is a seasoned digital advertisin… read more