Loyola-Chicago Looks to Make History as Streaming Growth Continues

Outside of the streams themselves plenty of story lines have developed over the last two rounds giving viewers a lot to talk about in social forumsSweet 16Though the Sweet 16 saw a mixed bag of results across Thursday and Friday of last week there were two windows that did grow over the same period last year amp160No 9 seed Kansas State upset eighttime NCAA Tournament winner Kentucky 6158 and LoyolaChicago continued their remarkable run by defeating No 7 Nevada 6968 in a nailbiter amp160These results helped boost CBS39 and TBS39s coverage of the second Thursday window among most demos with adults 2554 seeing an eight percent gainOver in the East and Midwest divisions heavyweights Villanova and Kansas defeated No 5 West Virginia and Clemson respectively amp160Though both games did little to help ratings having such powerhouse schools involved in the final stages of the tournament with the potential to face underdog LoyolaChicago certainly could be a boon for the networks which would like to bring back some of the more passive viewersElite 8The East and Midwest divisions saw the usual prospects duking it out with No 1 Kansas defeating No 2 Duke amp160No 1 Villanova soundly beat No 3amp160Texas Tech 7159 setting up a matchup for the ages this coming Saturday eveningOn the other side of the bracket viewers turned on their TV screens to catch tournament Cinderella LoyolaChicago achieve yet another upset this time defeating No 9 Kansas State 7862 amp160That victory helped grow all demos early Saturday evening with adults 1849 growing by 33 percent amp160This is the first time since 1963 that the Chicago outfit has progressed this far in the NCAA TournamentThat growth continued on into Saturday evening as viewers looked to see if No 9 Florida State could continue their incredible run and upset No 3amp160Michigan amp160Though Florida State39s run was ultimately cut short their efforts helped grow ratings among all key demosStreamingLast week both Turner and CBS experienced issues in processing their streaming data but finally got it back up and running with initial results confirming our suspicions amp160Through the first day of the Sweet 16 322 there have been 714 million live streams and 142 million live streaming hours accumulated amp160Of those streaming hours 39 million came from mobile devices and 25 million from OTT devices up 29 and 12 percent respectivelyThough PC is the primary source of these streaming hours making up 55 percent of total consumption it is still fairly significant that OTT makes up about 18 percent amp160The NCAA viewer is often characterized as onthego trying to catch as many games as possible on their portable devices but it39s clear the living room still holds value for modern fansSocialWith so many upsets viewers have had plenty to talk about on Twitter with the 2018 NCAA Tournament garnering just over 209000 more emotional reactions compared to the same timeframe last tournament according to data from Canvs amp160The reaction rate as well as a host of other specific emotional reactions have remained relatively flatClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Loyola-Chicago Looks to Make History as Streaming Growth Continues

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Max Seippel

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Loyola-Chicago Looks to Make History as Streaming Growth Continues

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Max Seippel

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