This past weekend, Lifetime introduced viewers to ambitious photography major Kendra (Ajiona Alexus, pictured at top) as she embarked on college life at an HBCU in North Carolina in the film Mary J. Blige's Real Love. Born from Lifetime's recent partnership with Blige, and which uses music by the Grammy® Award-winning and Academy® Award-nominated artist, actress and producer as its backdrop, Real Love was Blige's first top ten single. According to the star, "I wrote Real Love based on my real-life experiences and my fans connected to it in a deeply personal way." It also marked the first in the series of Lifetime movies under the Blige banner. This weekend the network is furthering Kendra's story with Mary J. Blige's Strength of a Woman, which picks up 15 years after the events of the first film.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.