Lifetime's Gena McCarthy Explains Pivot to '"Married at First Site: Couples Cam"'

Of all the events programming directors consider as they strategically map out television schedules, planning for the world to halt during a pandemic was not a scenario. Yet here we are, with much of the country hunkering down, glued to the unfolding disaster. At some point, though, even the hardest-core news junkies need a breather. Lifetime is happy to be that reprieve. Gena McCarthy, EVP, Unscripted Programming Lifetime, and Head of Programming, FYI, faced the challenge by pivoting quickly. "Lifetime leaped into very quick, very creative triage mode," McCarthy said from her home in Montclair, NJ as she shared with MediaVillage how she assessed what the cable station could do. The immediate result as the popular Married at First Sight concludes Season 10 is a spinoff. Married at First Sight: Couples' Campremieres May 20. The self-shot series follows couples from previous seasons. It was an ideal solution to the challenge of the crippling effect of work stoppage from the Coronavirus.